ReadyMade was a bimonthly magazine centered around DIY projects. We were originally hired to develop the information architecture and design for their website, and following the launch of the website we were asked to art direct the magazine. Unfortunately the magazine folded midway through our second issue.
Cover of the June/July 2011 Issue. Art Direction: Rumors; Photography: Lincoln Barbour.
Feature story of a Portland family's home. Art Direction: Rumors; Photography: Lincoln Barbour; Stylist: Bergren Rameson.
Edible Adventure spread. Art Direction: Rumors; Photography: Scott Little; Stylist: Tina Bell Stamos.
The site's homepage.
The site allowed for custom feature sections to be created, whether for seasonal projects or to reflect the theme of the current print edition.
An emphasis was placed on an intuitive project tool, which allowed users to make step-by-step project instructions. Visitors were encouraged to leave comments and tips, with an aim to develop a thoroughly-annotated resource.