For the past three years we’ve worked with the Center for Architecture, home to the American Institute of Architects New York Chapter, on their annual members’ exhibition. The yearly exhibition occupies the entirety of the West 4th Street subway station in Manhattan, and runs through the month of October.
New York Now, October 2009
New York Now, the first exhibition in the series, featured new, local work by AIANY members. It consisted of dozens of large posters, pasted up in place of the subway’s usual advertising. The frames for these posters run along two long, sloping ramp. Though the space looks systematized to the casual eye, each poster is of slight varying dimensions, and required precise measurement. We decided to build an identity which emphasized the slope by ignoring it — the title runs at a true horizontal, as if unconcerned by the staggered height of the posters. This also helped to link all the isolated ad units together as one unfied exhibition.
Made in New York, October 2010
The following year the exhibition parameters were broadened to include work built anywhere in the world by New York-based firms. Again, we wanted to emphasize the staggered structure of the West 4th Street ads by running our exhibition titles plum horizontal across the panels. This time we used a globe to showcase the variety of locations represented. (All Made in New York photography copyright Sam Lahoz.)
New Work New York, 2011
The newest installment of the yearly exhibition will open this October, to correspond with the Center for Architecture’s ‘Archtober’ event. Production is currently underway.