LIFT, formerly known as National Student Partnerships, is a national organization that pairs college student volunteers with individuals in communities in need to fight poverty. In collaboration with Rob Giampietro, we created an identity system that reflected LIFT’s new name and voice. The logo is flexible — the word ‘Lift’ acts as platform for the nation, for the names of individual communities, and for specific programs or groups.
Below Holly Gressley and Rob Giampietro walk through the process of taking NSP to its new identity as LIFT.