From 2007 to 2010 we worked closely with American Craft Magazine on their website. When we started the 60+ year old magazine had no online presence at all; the launch of their website was timed to correspond with a forthcoming magazine design. First we built a temporary website to act as a sneak peek of the new design (which you can learn more about here), then conceptualized and designed the permanent site which went live soon after.
Working collaboratively with the editorial and print design team, we guided the magazine’s approach — what content should live online, what additional information would readers want to see, and how should the magazine get caught up to speed after all this time without any online output.
The site features most content from the bi-monthly publication, along with additional web-only features such as slideshows and interactive maps, and regular blogs written by the editors. Finally, we created a user-generated community craft calendar, which lists exhibitions, classes, and events across the world. It’s a useful tool, so we were pleased to find it a massive success, and it often receives as many pageviews as the homepage.