Totally new Rumors site
After months of consideration, reconsideration, postponement and prodding, we’re thrilled to launch our redesigned website.
When we started Rumors three years ago we began with a site that was practical in design but hastily built. Soon, we thought, we’ll find the time to perfect the details, write the stories, and photograph the work. But we fortunately found ourselves busy, and “soon” became a common refrain.
For the past year, though, we’ve thought about what we wanted our new site to accomplish: a design built with the same care and critical eye we bring to all our projects. We took our time, made deliberate choices, and gave ourselves the liberty to repeatedly make mistakes and start anew. The final product is the result of multiple rounds of consideration, design and development.
Rather than treat the homepage as a collection of thumbnails, which turned objects and websites alike into a series of graphic icons, we’re showing each item in full. And instead of presenting everything at a uniform size we’re using varying dimensions, sometimes to emphasize scale and sometimes for the sheer pleasure of it.
Projects are now presented with an emphasis on the reading experience. The type has been given the respect it deserves, both in the design and in the selection (we’re using FF Meta Serif and FF Bau, both served through Typekit). And photographs are shown at a size worthy of their details, using inline slideshow tools we built for the occasion. There’s new work up, too, pieces we’ve been meaning to photograph and share for quite a while.
Finally, we found a way to integrate the blog site-wide while also tucking it out of the way when not needed (hint: scroll up). Let’s hope we put it to good use!
PS: If you’re reading this via RSS, take a look for yourself: